"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...

"To do their part to boost democratic participation, employers should give workers paid time
off on Election Day, whether that's a full or half-day. Companies should remove as many
barriers as possible to encourage their employees to cast ballots, regardless of the
candidates they support. At Basis Technologies, an advertising technology company based
in Chicago, we have been doing this for our team nationally since 2018. Here's why you
should, too."
Read more from Basis Technologies CEO Shawn Riegsecker in Crain's Chicago Business (subscription).