"Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s cost per order has remained stable, it’s likely a worthwhile investment. For advertisers focused on higher funnel objectives like awareness or reach, however, here are some alternative options."
Read more from Basis Technologies' Amy Rumpler in AdExchanger.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
