"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used ...
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"Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s cost per order has remained stable, it’s likely a worthwhile investment. For advertisers focused on higher funnel objectives like awareness or reach, however, here are some alternative options."
Read more from Basis Technologies' Amy Rumpler in AdExchanger.
"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used ...
To determine the 100 Best Medium Workplaces of 2023, Fortune partnered with global people analytics firm Great Place to Work ...
"Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are ...