"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through ...
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"Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s cost per order has remained stable, it’s likely a worthwhile investment. For advertisers focused on higher funnel objectives like awareness or reach, however, here are some alternative options."
Read more from Basis Technologies' Amy Rumpler in AdExchanger.
"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through ...
"Congratulations to the 2024 CampaignTech Award winners. The CampaignTech Awards by Campaigns & Elections recognize the truly exceptional in the ...
"Basis Technologies, which is headquartered in Chicago and has about 250 employees in the metro area and 900 overall, is ...