"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding ...
"Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s cost per order has remained stable, it’s likely a worthwhile investment. For advertisers focused on higher funnel objectives like awareness or reach, however, here are some alternative options."
Read more from Basis Technologies' Amy Rumpler in AdExchanger.
"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding ...
"Ian Trider, VP, Product, Basis Technologies for embodying the spirit of the OpenRTB protocol and his commitment to the Programmatic ...
"Shawn’s appreciation for the complexity and challenge of human interaction informs the talent strategy at Basis. “We invest a lot ...