"Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s cost per order has remained stable, it’s likely a worthwhile investment. For advertisers focused on higher funnel objectives like awareness or reach, however, here are some alternative options."
Read more from Basis Technologies' Amy Rumpler in AdExchanger.
"The ANA is proud to announce the finalists for the 50th Annual B2 Awards! This is a preliminary list of winners. ...
"Media planning is entering its fastest transformation in decades. What once took days (or weeks) of assembling briefs, analyzing data, ...
"Why plan a campaign yourself when an agent could do it for you? On Thursday, digital ad platform Basis launched ...
