"Each year, ThinkLA celebrates Southern California’s advertising, marketing, and media superstars. We continue to honor campaigns, agencies, clients, marketers, media ...
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"Now that more than 80% of digital display ads are being bought programmatically, it makes less sense for ad agencies to keep their direct sales and programmatic teams isolated from each other. In a May 2018 survey of 104 US digital media buyers conducted by Centro and Forrester Consulting, three-fourths of respondents indicated that they are beginning to unify their direct and programmatic teams. However, just 17% said that their direct and programmatic teams have fully converged."
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"Each year, ThinkLA celebrates Southern California’s advertising, marketing, and media superstars. We continue to honor campaigns, agencies, clients, marketers, media ...
"Facts: Basis, a powerful and comprehensive automated digital media management platform, enables marketers to plan, buy, analyze and streamline campaigns ...
"Basis Technologies, which supports cloud-based workflow automation, on Wednesday will announce the addition of its cookieless data offerings through a ...