"As part of a push promoting the burgeoning addressable TV advertising marketplace during this year's upfront pitch season, namesake trade association Go Addressable this morning announced six new members -- Adobe, Ampersand, Basis Technologies, Hearst Television, Invidi Technologies and iSpot -- and unveiled a scientific-sounding "Addressable Table of Elements" developed by consultant and blogger Evan Shapiro to reframe how the ad industry thinks about the medium."
"Why plan a campaign yourself when an agent could do it for you? On Thursday, digital ad platform Basis launched ...
Basis has been nominated for a 2026 Webby Award! The Webby Awards celebrates the best of the Internet. Basis is ...
"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating ...
