"As part of a push promoting the burgeoning addressable TV advertising marketplace during this year's upfront pitch season, namesake trade association Go Addressable this morning announced six new members -- Adobe, Ampersand, Basis Technologies, Hearst Television, Invidi Technologies and iSpot -- and unveiled a scientific-sounding "Addressable Table of Elements" developed by consultant and blogger Evan Shapiro to reframe how the ad industry thinks about the medium."
"When you walk into a grocery store to buy produce, you usually look at the label. You want to know ...
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
