Basis Elect

The #1 DSP for Political Advertisers

Serving political advertisers with our specialized team and technology for over a decade.

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Reach 35 million LG smart TVs. Only with Basis.

Basis is the exclusive home of LG Ad Solutions for political advertising. Access premium CTV inventory and ACR data across voter engagement on both linear and streaming TV.
LG Ad Solutions logo
35
M+
LG smart TVs in the US 
exclusive to Basis for political.

Speed & Agility

Features built to support rapid activation

Custom Audiences

Direct LiveRamp integration so you can upload, match, and activate in minutes—not days.

Geopolitical Targeting

Forecast, target, and report by State Legislative or Congressional District, State, DMA, ZIP or Hyperlocal.

Voter File Data

Integrations with every major voter data provider, including L2, TargetSmart, i360, Tunnl, Aristotle, and more.

Automated Disclosure

Built-in campaign feature to adhere to the Digital Advertising Alliance’s (DAA) Political Ad Icon.

Unrivaled access

Reach your audience everywhere

Access

Access to video, CTV, audio, display, native, DOOH inventory.

Curation

Curated library of 2,400+ private marketplace deals, pre-negotiated for political.

Maximize Reach

Leverage set top box and ACR data partnerships to maximize incremental reach.

Impressive Stats

Reach 93% of US smart TV households with Basis’ premium TV inventory.

Award-Winning Tech & Services

2021 and 2022 CampaignTech Award Winner: 
Best Innovation in Ad Tech and Best Digital Ad Platform

All-Star Team

For over a decade, we have staffed a dedicated Candidates & Causes team and invested in technical capabilities for political.

Flexible Service Models

From fully self-serve to fully managed execution, get customized support to meet your specific needs.

Priority Support

Our specialized “on call” team is at the ready for rapid ad creative reviews and approval for political clients.

Raving Fan Service

The industry’s best customer service, designed to drive success for you and your campaigns.

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