The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
“Even with the shift to more digital ads in political campaigning, traditional polling data remains one of the most important KPIs for a campaign,” said Grace Briscoe, Centro’s VP of candidates and causes.
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.