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“Even with the shift to more digital ads in political campaigning, traditional polling data remains one of the most important KPIs for a campaign,” said Grace Briscoe, Centro’s VP of candidates and causes.
Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.
Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
TikTok’s Google integration, Meta and Amazon’s AI capabilities, and more feature in this month’s list of search and social news.