Contact UsSign In

Political Pollsters Are Getting Crushed By Digital Measurement Challenges

Share:

“Even with the shift to more digital ads in political campaigning, traditional polling data remains one of the most important KPIs for a campaign,” said Grace Briscoe, Centro’s VP of candidates and causes.

Read More on AdExchanger 

Recent Content
Sep 16 2026
Blog
How Economic Uncertainty Is Changing Consumer Behavior—and How Brands Can Adapt

As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.

Read More
May 5 2026
Webinar
Basis Political Advertising Bootcamp: Winning with CTV

CTV is on track to account for more than half of all digital political ad dollars in 2026, but buying ...

Read More
Apr 22 2026
Case Studies
Basis & Comscore: Reaching 4.5 Million Local Voters In a Cost-Effective Way with CTV

The Challenge A leading political marketing and advertising agency was working on a high-profile ballot initiative in California that was drawing ...

Read More