Explore how nonpolitical brands can make the most of their spend amidst high demand, localized inventory scarcity, and brand safety threats:
"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has an invite-only exchange called Brand Exchange, which last week debuted political targeting segments (“liberal,” “conservative” and “political influencer”) for political advertisers buying on news sites."
Read more in AdExchanger.
Explore how nonpolitical brands can make the most of their spend amidst high demand, localized inventory scarcity, and brand safety threats:
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Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.