Apr 25 2024

The Industry Reacts: Google Pushes Back its Cookie Deadline Once Again

"Noor Naseer, VP of Media Innovations, Basis Technologies: The entire ad industry can’t be ready for change if Google isn’t ready for it. As things stand today, there’s a lot of ambiguity around the application of Privacy Sandbox tools, and most advertisers haven’t tested them nor been given enough direction on how to."

Read more in VideoWeek.

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