"Noor Naseer, VP of Media Innovations, Basis Technologies: The entire ad industry can’t be ready for change if Google isn’t ready for it. As things stand today, there’s a lot of ambiguity around the application of Privacy Sandbox tools, and most advertisers haven’t tested them nor been given enough direction on how to."
Read more in VideoWeek.
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and ...
