"Noor Naseer, VP of Media Innovations, Basis Technologies: The entire ad industry can’t be ready for change if Google isn’t ready for it. As things stand today, there’s a lot of ambiguity around the application of Privacy Sandbox tools, and most advertisers haven’t tested them nor been given enough direction on how to."
Read more in VideoWeek.
"Why plan a campaign yourself when an agent could do it for you? On Thursday, digital ad platform Basis launched ...
Basis has been nominated for a 2026 Webby Award! The Webby Awards celebrates the best of the Internet. Basis is ...
"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating ...
