"Noor Naseer, VP of Media Innovations, Basis Technologies: The entire ad industry can’t be ready for change if Google isn’t ready for it. As things stand today, there’s a lot of ambiguity around the application of Privacy Sandbox tools, and most advertisers haven’t tested them nor been given enough direction on how to."
Read more in VideoWeek.
Basis has made the shortlist for The Drum B2B World Fest Awards. Our 'Seamless' campaign is nominated in the category ...
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