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Tyler Kelly, president, Basis Technologies: "More brands are getting serious about collecting and consolidating first-party data. The massive cutbacks against adtech and walled garden players like Meta, Snap and Twitter are a warning sign that big and sweeping changes could impact many more players int he digital advertising world, especially those not ready with practical solutions to continue permissibly collecting and leveraging audience or customer data for targeting."
Read more in The Drum (subscription).