"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce ...
Tyler Kelly, president, Basis Technologies: "More brands are getting serious about collecting and consolidating first-party data. The massive cutbacks against adtech and walled garden players like Meta, Snap and Twitter are a warning sign that big and sweeping changes could impact many more players int he digital advertising world, especially those not ready with practical solutions to continue permissibly collecting and leveraging audience or customer data for targeting."
Read more in The Drum (subscription).
"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce ...
"Agencies and brands, including smaller businesses, now have access to more diverse, multicultural publications for their digital advertising. This is ...
"To determine the Best Workplaces for Women, Fortune research partner Great Pla"ce to Work analyzed feedback representing more than 1.3 ...