CTV Advertising Spending Holds Lessons for Brands

"Basis Technologies provides cloud-based workflow automation and business intelligence software for marketing and advertising. The company focuses on media strategies and outcomes and also has worked with political campaigns and organizations of all sizes. Local and state legislative races and gubernatorial, senate, and national advocacy organizations have used Basis for 15 years, including for 2022 election-spending efforts. Recently, Basis released some data in a report titled “U.S. Elections Digital Advertising Trends,” and concluded that CTV advertising had a bigger impact than ever on political campaigns, particularly the mid-terms."

Read more in Streetfight Magazine.