What does it take to market and sell technology? Centro's Katie Risch provides insight on how the company launched its software, Basis, and gained adoption among agencies. She discusses the importance of personalization and customer education in introducing your product to customers and getting them to sign on. Read more of her interview in SalesTechStar.
"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and ...
"InMarket and Basis have expanded their partnership to enhance retail media measurement for Basis users. With this partnership, Basis users ...
"Political advertisers heading into the 2026 election cycle have a new avenue into premium audio inventory, as Global Media’s DAX ...
