"To determine the 50 Best Workplaces in Advertising and Marketing in 2023, Fortune partnered with global people analytics firm Great ...
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What does it take to market and sell technology? Centro's Katie Risch provides insight on how the company launched its software, Basis, and gained adoption among agencies. She discusses the importance of personalization and customer education in introducing your product to customers and getting them to sign on. Read more of her interview in SalesTechStar.
"To determine the 50 Best Workplaces in Advertising and Marketing in 2023, Fortune partnered with global people analytics firm Great ...
"That encouraging ethos is at the heart of the impressive benefits Basis offers its workforce, including the freedom to choose ...
"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used ...