"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"Gen Zers were found to be more than twice (42%) as likely as the average (20%) to buy holiday gifts directly through social media, according to May 2024 research from Basis Technologies and GWI. That compares to millennials at 26%, Gen X at 15%, and baby boomers at 6%. Among overall respondents planning to buy gifts directly through social media, the most popular platform to do so was Instagram, cited by 57%, followed by Facebook (56%), TikTok (43%) and YouTube (38%)."
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"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"DirecTV Remote inventory will be available programmatically through select launch partners including Place Exchange by Broadsign, the leading SSP for ...
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...