Mar 06 2024

Reddit looks to build out sales efforts, ad offerings ahead of IPO

"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look like collateral around promotional periods as well as opportunities to connect with specific communities and conversations around topics such as March Madness — which isn’t exactly groundbreaking, given the ad spending incentives often seen from the likes of Meta or TikTok."

Read more on Digiday (subscription).

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