May 02 2022

Running a campaign is hard enough. Try running a campaign without redistricting data.

“Ohio state legislative maps, going through a fifth round of revisions, are a perfect example of the chaos created when the redistricting process goes awry,” said Grace Briscoe, senior vice president of Client Development at digital ad company Basis Technologies, which recently added an option for political advertisers to pinpoint their ad targeting to people in specific state legislative districts, in addition to U.S. congressional districts.

But right now, there’s no interest in targeting Ohio’s 27th state Senate district using the ad system. “At the moment, no one is looking to target [the district] because no one is sure what that district will be, who will be running there, who will even be eligible to run and who the voters will actually be. It has created a standstill for now,” Briscoe said.

Read more on Protocol.

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