Possible 2025—what to expect from the conference

"Merger and acquisition activity is swirling in ad tech. With economic volatility, there are tighter public markets, and private ad tech companies are looking for deals to fortify their businesses. Ad agencies are looking at their ad tech partnerships to ensure their value, said Tyler Kelly, president of demand-side platform Basis Technologies. Kelly has been attending Possible since its first year in 2023, and said it’s already evolved from an intimate get-together to a venue for wheeling and dealing."

Read more in Ad Age (subscription).