"Triton Digital, through a partnership with Basis Technologies, will enable marketers to streamline and consolidate advertising across podcast, streaming and ...
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"At the moment, marketers face another reckoning: reimagining ways to get to know the customer in a privacy-friendly manner. Targeting will continue, but with a much larger focus on contextual targeting as opposed to direct information from the customer. It will still be possible to compare and analyze the overlap between publisher audiences and advertiser targets, but doing so is going to take a much greater level of sophistication and even larger external datasets."
Read more from Centro's Tyler Kelly in Protocol.
"Triton Digital, through a partnership with Basis Technologies, will enable marketers to streamline and consolidate advertising across podcast, streaming and ...
"Each year, ThinkLA celebrates Southern California’s advertising, marketing, and media superstars. We continue to honor campaigns, agencies, clients, marketers, media ...
"Facts: Basis, a powerful and comprehensive automated digital media management platform, enables marketers to plan, buy, analyze and streamline campaigns ...