"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating ...
"At the moment, marketers face another reckoning: reimagining ways to get to know the customer in a privacy-friendly manner. Targeting will continue, but with a much larger focus on contextual targeting as opposed to direct information from the customer. It will still be possible to compare and analyze the overlap between publisher audiences and advertiser targets, but doing so is going to take a much greater level of sophistication and even larger external datasets."
Read more from Centro's Tyler Kelly in Protocol.
"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating ...
"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"DirecTV Remote inventory will be available programmatically through select launch partners including Place Exchange by Broadsign, the leading SSP for ...