Basis Technologies was named a finalist for The Drum Awards for Marketing Americas in the B2B category. We are recognized ...
"At the moment, marketers face another reckoning: reimagining ways to get to know the customer in a privacy-friendly manner. Targeting will continue, but with a much larger focus on contextual targeting as opposed to direct information from the customer. It will still be possible to compare and analyze the overlap between publisher audiences and advertiser targets, but doing so is going to take a much greater level of sophistication and even larger external datasets."
Read more from Centro's Tyler Kelly in Protocol.