"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding ...
"Quibi wants to solve a problem that millennials don’t claim to have – the need to fill short breaks in their day with 8- to 10-minute segments of highly produced video content. The new app asks marketers to believe that mobile-only, short-form video will command massive viewership that won’t mind seeing ads. Now a month after launch, it’s still not clear why. That’s due to misunderstanding the role of mobile in the lives of their intended audience."
Read more from Centro's Noor Naseer in Multichannel News.
"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding ...
"Ian Trider, VP, Product, Basis Technologies for embodying the spirit of the OpenRTB protocol and his commitment to the Programmatic ...
"Shawn’s appreciation for the complexity and challenge of human interaction informs the talent strategy at Basis. “We invest a lot ...