"Each year, ThinkLA celebrates Southern California’s advertising, marketing, and media superstars. We continue to honor campaigns, agencies, clients, marketers, media ...
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"Quibi wants to solve a problem that millennials don’t claim to have – the need to fill short breaks in their day with 8- to 10-minute segments of highly produced video content. The new app asks marketers to believe that mobile-only, short-form video will command massive viewership that won’t mind seeing ads. Now a month after launch, it’s still not clear why. That’s due to misunderstanding the role of mobile in the lives of their intended audience."
Read more from Centro's Noor Naseer in Multichannel News.
"Each year, ThinkLA celebrates Southern California’s advertising, marketing, and media superstars. We continue to honor campaigns, agencies, clients, marketers, media ...
"Facts: Basis, a powerful and comprehensive automated digital media management platform, enables marketers to plan, buy, analyze and streamline campaigns ...
"Basis Technologies, which supports cloud-based workflow automation, on Wednesday will announce the addition of its cookieless data offerings through a ...