"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"This embrace of the past extends into the advertising industry, particularly as we confront the shift in digital media caused by the depreciation of third-party cookies. Each agency and brand will need to determine the right approach for their campaigns, but it's also an opportunity to embrace some of the tried-and-true media planning and buying principles that some seem to have overlooked, like first-party data and contextual targeting. Are we experiencing a digital media renaissance?"
Read more from Basis Technologies' April Weeks in MediaVillage.