"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Journalism is in trouble and the digital advertising industry may be to blame. The internet had great promise: the free and open flow of information (for those with internet access — another issue to address for another time). This free information was delivered by publishers and funded by advertising."
Read more from Basis Technologies' Shawn Riegsecker in MediaVillage.
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...
"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...