"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"Journalism is in trouble and the digital advertising industry may be to blame. The internet had great promise: the free and open flow of information (for those with internet access — another issue to address for another time). This free information was delivered by publishers and funded by advertising."
Read more from Basis Technologies' Shawn Riegsecker in MediaVillage.
"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...