"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"Journalism is in trouble and the digital advertising industry may be to blame. The internet had great promise: the free and open flow of information (for those with internet access — another issue to address for another time). This free information was delivered by publishers and funded by advertising."
Read more from Basis Technologies' Shawn Riegsecker in MediaVillage.
"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of ...
"What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a ...