"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...
"The future of a streamlined advertising tech industry won’t be shaped by cookies — it will come from addressing the day-to-day tasks that form the bedrock of successful campaigns...
Ad tech, born over two decades ago, promised to revolutionize media, enhance efficiency, boost productivity, and improve campaign performance. But instead of simplifying things, it has added layers of complexity, introducing a tangled web of vendors, tools, and platforms that increase costs and confusion."
Read more from Basis Technologies' Shawn Riegsecker in MediaPost.