"A decade after agencies established independent “trading desks” and/or separate programmatic media-buying teams, most agencies have integrated their programmatic and direct media-buying teams -- either explicitly or implicitly -- according to media-buying strategists at U.S. agencies surveyed last month by Forrester Research for media-buying technology platform Centro."
Read more in MediaPost.
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"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
