"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance.
CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US television viewing time and is expected to surpass linear TV in daily time spent this year. Furthermore, CTV now represents 47.5% of total programmatic ad spend, making it the largest programmatic environment.
Yet, buyers are increasingly scrutinizing that investment."
Read more in AdExchanger.
"The AdExchanger Awards recognize the organizations, technologies and teams driving measurable impact across today’s advertising ecosystem... Winners will be revealed ...
"The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off ...
"Every dollar spent on digital advertising goes on a journey before it reaches the publisher. Along the way, it gets ...
