"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"Programmatic advertising grew during the recent election, with CTV taking a larger share, according to an analysis by the automation platform Basis Technologies.
CTV garnered a 24% share of ad impressions, up from 11% in 2022 and 6% in 2020.
Among devices, the phone remained the leading generator of ad impressions, pulling a 53% share, although that is down from 55% in 2022."
Read more in MediaPost.