"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"Programmatic advertising grew during the recent election, with CTV taking a larger share, according to an analysis by the automation platform Basis Technologies.
CTV garnered a 24% share of ad impressions, up from 11% in 2022 and 6% in 2020.
Among devices, the phone remained the leading generator of ad impressions, pulling a 53% share, although that is down from 55% in 2022."
Read more in MediaPost.
"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"DirecTV Remote inventory will be available programmatically through select launch partners including Place Exchange by Broadsign, the leading SSP for ...
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...