"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...
"Programmatic advertising grew during the recent election, with CTV taking a larger share, according to an analysis by the automation platform Basis Technologies.
CTV garnered a 24% share of ad impressions, up from 11% in 2022 and 6% in 2020.
Among devices, the phone remained the leading generator of ad impressions, pulling a 53% share, although that is down from 55% in 2022."
Read more in MediaPost.