"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"Grace Briscoe, senior vice president of client development, candidates + causes, at Basis Technologies (formerly Centro), says political advertising spend is not only robust but “remarkable” for a non-presidential election year. She discusses spend trends as well as ways to wage a more effective campaign."
Read more in MediaPost.
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
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