"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"Grace Briscoe, senior vice president of client development, candidates + causes, at Basis Technologies (formerly Centro), says political advertising spend is not only robust but “remarkable” for a non-presidential election year. She discusses spend trends as well as ways to wage a more effective campaign."
Read more in MediaPost.
"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...