"Grace Briscoe, senior vice president of client development, candidates + causes, at Basis Technologies (formerly Centro), says political advertising spend is not only robust but “remarkable” for a non-presidential election year. She discusses spend trends as well as ways to wage a more effective campaign."
Read more in MediaPost.
"When you walk into a grocery store to buy produce, you usually look at the label. You want to know ...
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
