Jan 14 2018

Media-Buying Continues To Migrate In-House Thanks To Programmatic, 'Control' Is No. 1 Reason

"Despite the growth of biddable media models, nearly two-thirds (63%) of the respondents said they are leveraging programmatic ad technology mainly to automate conventional “direct” insertion order-based media buys and ad requests from their digital media suppliers."

Read more about Centro's industry survey in MediaPost.

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