"The IDC study evaluates the leading vendors in the worldwide connected TV (CTV) advertising platforms market through the IDC MarketScape ...
"Despite the growth of biddable media models, nearly two-thirds (63%) of the respondents said they are leveraging programmatic ad technology mainly to automate conventional “direct” insertion order-based media buys and ad requests from their digital media suppliers."
Read more about Centro's industry survey in MediaPost.
"The IDC study evaluates the leading vendors in the worldwide connected TV (CTV) advertising platforms market through the IDC MarketScape ...
The Hollywood Reporter, Zoe Saldaña, Kendrick Lamar, Sabrina Carpenter, Selena Gomez and Travis and Jason Kelce are among the nominees ...
"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...