"Now in their 21st year, the OMMA Awards honor the best in Online Media, Marketing and Advertising with 58 categories ...
"Despite the growth of biddable media models, nearly two-thirds (63%) of the respondents said they are leveraging programmatic ad technology mainly to automate conventional “direct” insertion order-based media buys and ad requests from their digital media suppliers."
Read more about Centro's industry survey in MediaPost.