"Despite the growth of biddable media models, nearly two-thirds (63%) of the respondents said they are leveraging programmatic ad technology mainly to automate conventional “direct” insertion order-based media buys and ad requests from their digital media suppliers."
Read more about Centro's industry survey in MediaPost.
Basis has made the shortlist for The Drum B2B World Fest Awards. Our 'Seamless' campaign is nominated in the category ...
"The AdExchanger Awards recognize the organizations, technologies and teams driving measurable impact across today’s advertising ecosystem... Winners will be revealed ...
"The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off ...
