"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through ...
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"Despite the growth of biddable media models, nearly two-thirds (63%) of the respondents said they are leveraging programmatic ad technology mainly to automate conventional “direct” insertion order-based media buys and ad requests from their digital media suppliers."
Read more about Centro's industry survey in MediaPost.
"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through ...
"Congratulations to the 2024 CampaignTech Award winners. The CampaignTech Awards by Campaigns & Elections recognize the truly exceptional in the ...
“Thus far, there’s modest projected 4Q spending growth year over year outside political. It appears this will carry on Y/Y ...