"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"In effort to oblige with statewide policies, a growing handful of public universities have begun blocking TikTok use on campus WiFi, including University of Oklahoma, Auburn University, Arkansas State University and Texas A&M University — one of the nation’s largest campuses — among others. However, even as the app finds itself in the middle of uproar, consumers won’t be slowing their consumption anytime soon, according to Kaela Green, vice president of paid social for Basis Technologies."
Read more in MarketingDive.