"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...

"In effort to oblige with statewide policies, a growing handful of public universities have begun blocking TikTok use on campus WiFi, including University of Oklahoma, Auburn University, Arkansas State University and Texas A&M University — one of the nation’s largest campuses — among others. However, even as the app finds itself in the middle of uproar, consumers won’t be slowing their consumption anytime soon, according to Kaela Green, vice president of paid social for Basis Technologies."
Read more in MarketingDive.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
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