"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized ...
"In the first half of 2022, Basis Technologies, which handles programmatic ads for political campaigns, saw a more than four-fold rise in political ad spending compared with 1H 2020, with all clients' average spending going up.
The second half of election years always sees a significant bump in political spending (Basis saw 84% of 2020’s political ad spend in the latter half). With more primary elections taking place later than usual this year, that could skew expenditures even further in the second half."
Read more in Insider Intelligence.
"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized ...
"Basis Technologies is building a culture of diversity, equity and inclusion, centered on personal growth, creative problem-solving and challenging the ...
“We plan to allow all live TikTok campaigns to continue running [until the deadline],” said Amy Rumpler, senior VP of ...