"The wait is over — the 2025 AdExchanger Awards winners have been revealed!" Basis, together with our partners WKQ Media ...
“In a world where people consume TV on streaming services on what I call ‘prime time on demand,’ live sports is one of the last ways to reach audiences in real time,” Jackie Huelbig, VP of candidates and causes at Basis Technologies, tells FOS. “Audiences/voters also tend to be more engaged while watching live sports—which is important leading up to election day with get-out-the-vote messaging.”
https://frontofficesports.com/mission-swing-state-college-footballs-political-advertising-battle/Read more in Front Office Sports.