"Basis Technologies, which is headquartered in Chicago and has about 250 employees in the metro area and 900 overall, is ...
“In a world where people consume TV on streaming services on what I call ‘prime time on demand,’ live sports is one of the last ways to reach audiences in real time,” Jackie Huelbig, VP of candidates and causes at Basis Technologies, tells FOS. “Audiences/voters also tend to be more engaged while watching live sports—which is important leading up to election day with get-out-the-vote messaging.”
https://frontofficesports.com/mission-swing-state-college-footballs-political-advertising-battle/Read more in Front Office Sports.