"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"As programmatic media becomes an industry mainstay, more marketers want to engage with programmatic through a self-service model utilizing their own staff to operate demand-side platforms (DSPs). Organizations wanting to try programmatic advertising on their own can review these four pillars to assess overall readiness."
Read more in MediaPost.
"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...