"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...
"As programmatic media becomes an industry mainstay, more marketers want to engage with programmatic through a self-service model utilizing their own staff to operate demand-side platforms (DSPs). Organizations wanting to try programmatic advertising on their own can review these four pillars to assess overall readiness."
Read more in MediaPost.
"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...
"Programmatic advertising grew during the recent election, with CTV taking a larger share, according to an analysis by the automation ...
"Unify is a new software within the Basis DSP and provides flexibility to work with an agency, in-house team, or ...