"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
Indeed, purpose-driven leaders are clear about which problems they care about solving and what specific solutions they are able to contribute to. During a moment of overwhelm at the scale and complexity of the problems facing his employees and customers, Shawn Riegsecker, founder and CEO of Basis, realized that “Successful people spend their time in a circle of influence, not their circle of concern.”
Read more in Forbes.
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
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