"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
Indeed, purpose-driven leaders are clear about which problems they care about solving and what specific solutions they are able to contribute to. During a moment of overwhelm at the scale and complexity of the problems facing his employees and customers, Shawn Riegsecker, founder and CEO of Basis, realized that “Successful people spend their time in a circle of influence, not their circle of concern.”
Read more in Forbes.
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...
"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...