"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce ...
Pixalate’s new Ad Fraud SPO technology will make it easier to gain insights and detect lower-quality inventory sources. Moreover, the platform will allow clients to quickly react to potential spoofing and unearth new ad fraud schemes. Through Pixalate’s Analytics dashboard, users will be able to visualise all data in a clear and more actionable manner.
“Supply Path Optimisation is a crucial step in creating a transparent and safe digital ad ecosystem,” said Ian Trider, VP of RTB Platform Operations at Basis Technologies. “Pixalate has created unique technology for deeply analysing the risk factors in the entire programmatic ad supply chain, which will aid the digital media industry’s efforts to stamp out ad fraud.”
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