"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"... there was some research from Basis Technologies, which was in an Adweek piece, cadence for using gen AI as part of the advertising workflow. You've got a quarter of people say they never use it. You've got a quarter saying once or twice a month, but you've got 11% of people saying every day and you've got 15% of people saying at least three to four times a week."
Listen to the podcast episode on eMarketer.
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
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