"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"... there was some research from Basis Technologies, which was in an Adweek piece, cadence for using gen AI as part of the advertising workflow. You've got a quarter of people say they never use it. You've got a quarter saying once or twice a month, but you've got 11% of people saying every day and you've got 15% of people saying at least three to four times a week."
Listen to the podcast episode on eMarketer.
"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"DirecTV Remote inventory will be available programmatically through select launch partners including Place Exchange by Broadsign, the leading SSP for ...
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...