Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of ...
"... there was some research from Basis Technologies, which was in an Adweek piece, cadence for using gen AI as part of the advertising workflow. You've got a quarter of people say they never use it. You've got a quarter saying once or twice a month, but you've got 11% of people saying every day and you've got 15% of people saying at least three to four times a week."
Listen to the podcast episode on eMarketer.