Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of ...
"As age increases, the likelihood of purchasing holiday gifts via social media decreases. Some 26% of millennials will buy a gift via social commerce this holiday season, followed by Gen X (15%) and baby boomers (6%), per Basis Technologies and GWI’s survey."
Read more in eMarketer.
Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of ...
"What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a ...
"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...