Elon Musk’s X in political advertising push to offset revenue falls

"Political marketers say that X lends itself more to soliciting donations, collecting email addresses and efforts to boost voter turnout, rather than shifting opinions, as users of the platform tend to be entrenched in their political beliefs.  “Political campaigns will leverage it, particularly for fundraising and ‘get out the votes’,” said Grace Briscoe, senior vice-president of client development for Basis Technologies, but added that levels of interest from her clients were low."

Read more in Financial Times (subscription).