"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce ...
(Luxurydaily.com) - Mobile banner ads are a savvy way to hook affluent consumers on mobile sites or applications, but most luxury marketers are missing the mark and turning customers off from the brand or the banner ad experience.
Not optimizing for mobile, not keeping in line with the brand image and marketing on the wrong kind of sites are some of the major “don’ts” when it comes to mobile banner advertising. However, some marketers are shining examples of how this type of advertising can help to propel a brand into mobile marketing glory.
“With the rise of technologies that allow us to create richly-featured mobile executions, we now can take advantage of the built-in features of these devices to create a more useful, content-driven advertisement,” said Martin Betoni, vice president of creative services for Centro, Chicago.
“We have an enormous opportunity to create ads that are actually useful and relevant to the consumers who receive them,” he said.
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