"In 2024, I believe there will be an increased adoption of DOOH capabilities by agencies and adtech service providers. This is effected by the increase of partnerships with DSPs (the tools they use) and DOOH providers, allowing for access to all sorts of DOOH ad inventory."
Read more from Basis Technologies' Chris Coupland in Digital Signage Today.
"Why plan a campaign yourself when an agent could do it for you? On Thursday, digital ad platform Basis launched ...
Basis has been nominated for a 2026 Webby Award! The Webby Awards celebrates the best of the Internet. Basis is ...
"ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating ...
