"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"In 2024, I believe there will be an increased adoption of DOOH capabilities by agencies and adtech service providers. This is effected by the increase of partnerships with DSPs (the tools they use) and DOOH providers, allowing for access to all sorts of DOOH ad inventory."
Read more from Basis Technologies' Chris Coupland in Digital Signage Today.
"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of ...
"What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a ...