"The IDC study evaluates the leading vendors in the worldwide connected TV (CTV) advertising platforms market through the IDC MarketScape ...
"In 2024, I believe there will be an increased adoption of DOOH capabilities by agencies and adtech service providers. This is effected by the increase of partnerships with DSPs (the tools they use) and DOOH providers, allowing for access to all sorts of DOOH ad inventory."
Read more from Basis Technologies' Chris Coupland in Digital Signage Today.
"The IDC study evaluates the leading vendors in the worldwide connected TV (CTV) advertising platforms market through the IDC MarketScape ...
The Hollywood Reporter, Zoe Saldaña, Kendrick Lamar, Sabrina Carpenter, Selena Gomez and Travis and Jason Kelce are among the nominees ...
"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...