Mar 07 2024

Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more

"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to predict how much each partner’s spend will grow this year, but over the last 12 months Walmart has been growing at a faster pace than Amazon. However, overall spend on Amazon is still much higher than on Walmart at this time, continued Rumpler."

Read more on Digiday (subscription).

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