NOBL Media Integrates with Basis Technologies for Ad Targeting

"NOBL Media, providers of a credibility targeting solution for programmatic advertising, has integrated with Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising.

NOBL's artificial intelligence-based technology evaluates digital content across the Internet to determine its trustworthiness and credibility. Ads are then placed alongside content with the highest credibility, whether it is on a well-known site or in the long tail."

Read more in CRM Magazine.