"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...

"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has attained SOC 2 compliance, demonstrating that it maintains a high level of customer information security through comprehensive methods and practices. SOC 2 is a voluntary auditing program designed by the American Institute of Certified Public Accountants to establish criteria for how organizations manage customer data."