"Basis Technologies, which is headquartered in Chicago and has about 250 employees in the metro area and 900 overall, is ...
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"Basis Technologies has integrated its programmatic advertising and media automation solutions with Google Ads Performance Max (P-Max) campaigns.
The Basis media automation platform now accesses real-time ad delivery data from P-Max, providing a streamlined ad experience through an integration with Google Ads. Basis is unifying digital media management by providing holistic campaign planning and performance insights for programmatic, direct, search, and social ad channels."
Read more in CRM Magazine.
"Basis Technologies, which is headquartered in Chicago and has about 250 employees in the metro area and 900 overall, is ...
“In a world where people consume TV on streaming services on what I call ‘prime time on demand,’ live sports ...
"We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO ...