"Basis Technologies has integrated its programmatic advertising and media automation solutions with Google Ads Performance Max (P-Max) campaigns.
The Basis media automation platform now accesses real-time ad delivery data from P-Max, providing a streamlined ad experience through an integration with Google Ads. Basis is unifying digital media management by providing holistic campaign planning and performance insights for programmatic, direct, search, and social ad channels."
Read more in CRM Magazine.
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