Report: Programmatic CTV Spending Doubled in 2024

"Spending on programmatic CTV advertising surged in 2024, according to a new report from the digital ad software company Basis Technologies, marking a more than 100 percent increase over 2022 levels.

Programmatic CTV accounted for 24 percent of campaigns’ and committees’ total digital ad spend last year, surpassing the share spent on desktop ads and eating into the share spent on mobile, the report found. By comparison, programmatic CTV accounted for 11 percent of digital ad spending in 2022 and just 6 percent in 2020."

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