"Call it a baby step to a four-day workweek. Basis Technologies, an advertising software company, is making 2024 the year of the half-day Friday. Basis decided to let workers roll out at noon at the end of the week following several years of experiments that at times included being off for the whole day on Friday."
Read more in Business Insider.
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
"As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in ...
