Basis Technologies' founder and CEO, Shawn Riegsecker, provided a keynote at the Brand Innovators Marketing Leadership Summit discussing how industry innovation in digital media impacts the humans who work in it.
Watch the video on Brand Innovators.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
