"Categories: demand-side platform: display DSP and mobile DSP and retargeting. Centro is a Chicago-based ad-tech company that stands out from the pack, thanks to its buy-side offerings. Basis—the company’s proprietary platform—unifies programmatic and direct media buys, helps marketers manage their cross-channel campaigns and offers business intelligence insights. This all-in-one tool was initially debuted to be an answer to an ad-tech ecosystem that Shawn Riegsecker, Centro’s CEO, saw cluttered with too many small players doing too many small jobs."
Read more about Centro's recognition in three tech categories in Adweek.
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
"As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in ...
