Why Agencies Are Flocking to Ad-Tech Company Centro’s DSP

"Two years ago, the ad-tech company Centro took a four-year, $100 million gamble on designing a proprietary platform that was meant to bundle together disparate pieces of mar tech into one convenient piece of software. It looks as if that gamble paid off. Today, Centro announced that more than 200 customers—including RVA Media Group, Braintrust Agency and Strategic Placement Group—have signed on to use its platform, Basis."

Read more in Adweek (subscription).