"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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"Two years ago, the ad-tech company Centro took a four-year, $100 million gamble on designing a proprietary platform that was meant to bundle together disparate pieces of mar tech into one convenient piece of software. It looks as if that gamble paid off. Today, Centro announced that more than 200 customers—including RVA Media Group, Braintrust Agency and Strategic Placement Group—have signed on to use its platform, Basis."
Read more in Adweek (subscription).
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...