"When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology."
Read more from Centro's Tyler Kelly in Adweek.
"The ANA is proud to announce the winners of the 50th annual B2 Awards. Congratulations to all the client and ...
"InMarket and Basis have expanded their partnership to enhance retail media measurement for Basis users. With this partnership, Basis users ...
"Political advertisers heading into the 2026 election cycle have a new avenue into premium audio inventory, as Global Media’s DAX ...
