"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
"When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology."
Read more from Centro's Tyler Kelly in Adweek.
"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...