"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through ...
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"When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology."
Read more from Centro's Tyler Kelly in Adweek.
"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through ...
"Congratulations to the 2024 CampaignTech Award winners. The CampaignTech Awards by Campaigns & Elections recognize the truly exceptional in the ...
“Thus far, there’s modest projected 4Q spending growth year over year outside political. It appears this will carry on Y/Y ...