Diversity: The KPI That Ad Tech Forgot to Measure

"The ad tech world is committed to diving deep on topics related to the industry. If it has to do with building a better tech stack or smarter media buying, an avalanche of discussion ensues. But the swell of conversation has often stalled when shifting the conversation to diversity and acknowledging the industry’s lack thereof.

The issue resurged several weeks ago following the killings of George Floyd, Breonna Taylor and Ahmaud Arbery. These underlined how racial inequality persists in America. The far reach of that inequality takes many shapes. One longstanding manifestation where employers (knowingly or unknowingly) contribute to inequality is through hiring. This is particularly visible in advertising and ad tech."

Read more from Centro's Noor Naseer in Advertising Week.