"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through ...
Technology
Services
Resources
"For political advertisers, the path to connecting with voters is clear – connected TV is key as voters have migrated and are engaged. The share of political spend on CTV/OTT is significant and is expected to grow.
There is $10 billion projected to be spent on advertising in the 2024 election – an all-time record. Ad spend on broadcast TV is projected to be $5 billion (surpassing$4.5b in 2020), and connected TV/streaming will likely top out at 1.8 billion (up from $1B in 2022). CTV continues to reach larger audiences – and with that, active voters. According to a recent study by LG Ads, 65% of likely voters prefer streaming TV over linear TV."
Read more from Basis Technologies' Jaime Vasil in Advertising Week.