"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding ...
“Ads.txt is sort of the store directory. It's Rolex saying 'here are the authorized places to buy a Rolex.' But the [authorized] store could be selling fake Rolexes on the side. Ads.cert is the certificate of authenticity traceable back to the manufacturer,” said Ian Trider, director of RTB platform operations at Centro and member of the IAB Tech Lab’s OpenRTB working group.
Read more in Digiday.
"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding ...
"Ian Trider, VP, Product, Basis Technologies for embodying the spirit of the OpenRTB protocol and his commitment to the Programmatic ...
"Shawn’s appreciation for the complexity and challenge of human interaction informs the talent strategy at Basis. “We invest a lot ...