"Basis Technologies, which is headquartered in Chicago and has about 250 employees in the metro area and 900 overall, is ...
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“Ads.txt is sort of the store directory. It's Rolex saying 'here are the authorized places to buy a Rolex.' But the [authorized] store could be selling fake Rolexes on the side. Ads.cert is the certificate of authenticity traceable back to the manufacturer,” said Ian Trider, director of RTB platform operations at Centro and member of the IAB Tech Lab’s OpenRTB working group.
Read more in Digiday.
"Basis Technologies, which is headquartered in Chicago and has about 250 employees in the metro area and 900 overall, is ...
“In a world where people consume TV on streaming services on what I call ‘prime time on demand,’ live sports ...
"We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO ...