"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...

Basis Technologies leaders were named honorees in the AdMonsters + AdExchanger Top Women in Media and AdTech awards. Congratulation to CMO Katie McAdams (for Tremendous Tech Marketers category) and Head of DEI Lois Castillo (for DEI Champions category)!
This award program recognizes and celebrates the women who are making an impact in the greater digital media and advertising technology community.
Read more on AdMonsters.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...